Known as Campania Felix by the Romans in recognition of its favourable climate and its fertile soil, Campania has a unique charm that is only enhanced by its beautiful landscapes and enticing cuisine. Long dedicated to producing cheap table wine, Campania’s wine industry has slowly recovered in recent years, thanks to the popularity of Taurasi, Fiano di Avellino and Greco di Tufo appellations, which are the first three to earn DOCG status in Southern Italy. Made from Aglianico, an indigenous noble grape, Taurasi red is the region’s most popular. It is often referred to as the "Barolo of the South", even though that comparison can only fairly be extended to the wine’s structure and aging potential. The Avellino area offers an optimal climate for viticulture, and its soils are perfectly suited to the production of its fresh and mineral-rich whites, which are unquestionably among the best in the country. The region’s volcanic earth was first tilled in antiquity to cultivate a multitude of grape varieties, such as the Greco, Coda di Volpe, Falanghina or Piedirosso, which are still grown today all across its undulating hills. In addition, an experimental initiative involving the famous Mastroberardino winery, the Italian government and local authorities, aims to reintroduce traditional Roman winemaking to Pompeii.